A small real estate investor active in the real estate market has been suffering from huge uncertainty since the outbreak of the Covid-19 epidemic. He wants to preserve the value of his existing real estate investments, especially in the residential and retail markets – the Avatars that will help solve such a problem: Covid-19 – Recession and Real Estate Investments.

What is the right business attitude in such an epidemic that has never been experienced before? Try to sell your apartments, your shops? Try to keep them and make short-term, temporary agreements with your tenants? Give or not give them discounts? How could you optimize your real estate portfolio in this situation? How could you find, follow, analyze the latest trends, information, all quickly, without unnecessary research work?

Given a private individual, a small real estate investor who – despite the crisis situation created by the pandemic – wants to maintain the value of his real estate portfolio put together by the work of a lifetime. There is a huge uncertainty on the market, there is no reliable information on what can be done in such cases. Tenants keep asking for rent reductions, some of them already terminated their lease contracts, others became insolvent. Loans must be started to be repaid soon.

How can the most appropriate strategy be developed in such a situation? What can I do to keep my tenants from leaving? How did the market react in other countries? How do you get a good answer to these seemingly simple questions? With a lot of research, reading, gathering information. One needs to gather as much market knowledge as possible from reliable sources that have already written experiences and survival strategies in countless articles. All this quickly because time is money.

However, we have all experienced that there are times when we do not know how to start a search. What words should we use, can we even put in a single word what we are looking for? Many times the information available to us is too much and too little at the same time. Search results are not always relevant, they are repeated many times, finding quality, truly usable articles and information is an extremely time-consuming process.

Bright Me Up helps with that! You simply select the Avatars called “Covid-19 – Recession and Real Estate Investments” and you can immediately follow what the latest real estate investment trends are, how market participants in other parts of the world are reacting, or what will be the optimal XXI. century retail real estate portfolio like?

You do not need to spend long hours with looking for information, you can focus your energies more on analyzing and implementing the knowledge you have acquired.

What is BrightMeUp! actually? How does it work?

BrightMeUp! is an intelligent knowledge base with which you can gain real business knowledge from selected, credible sources. At your disposal, you have virtual colleagues with artificial intelligence, Avatars, a meaning-based search engine (Explore) and a customizable news feed (News).


Avatars are able to learn a topic like a human being. The Avatars available in the app were taught at the time of their creation, with the help of dozens of articles, what articles are related to a given topic in terms of content and what are not. Thus, even in a narrow area like the impact of the epidemic on real estate investments, you will see exactly the relevant articles. The trained Avatar constantly collects, reads, selects the latest articles on the topic, which you can read in the feed. This gives you great support and saves you time, and you can get up to date quickly. In BrightMeUp !, you can choose from Avatars that cover the whole world of Real Estate. If there is a topic for which you cannot find an Avatar, you can request one.


If you want to delve deeper into a topic, the meaning-based search engine in the Explore interface ensures you can find what you want. Here you can even search with longer texts, with a single paragraph or even by copying an entire document into the search window. This allows you to search for a complex topic that cannot be described by a single keyword. Based on the meaning of the text you enter, you will receive (accurate) results in order of relevance or chronology as you wish.

It is important, that we do not save you search history, do not build user profiles, hits are displayed solely based on the content of the search text.


In the feed (News) you can define what you want to read. Just select the Avatar you are interested in and you can already read its news. Quickly, easily.

So in order to gain up-to-date knowledge, stay competitive, or gain a competitive advantage through the knowledge you have acquired, it is enough to select an Avatar and follow its news. From now on, you don’t have to spend time on searching, but on analyzing and processing the acquired knowledge.


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