How to transform your bank branch to be able to compete in the digital banking world? How to get up-to-date information on market trends quickly without unnecessary research? The Avatar, which helps to solve such a problem: Digitization of Bank Branches.

Given a bank whose competitors have already moved towards digital banking in recent years or built their entire business model on it, but the bank remained as it was, enjoying its convenient position due to its size.

However, they experienced a setback in performance on the account of an unexpected event. As in the midst of the coronavirus epidemic there is no face to face administration, the branches have to close or reduce customer hours, which means all tasks must be carried out online. All of a sudden minor fintech startups, that previously developed their services with digitization in mind, found themselves in the forefront.

The bank was not prepared, so it had to address the situation quickly. Had industry trends been followed regularly, this could not have happened. But as things are, information about how to proceed is in urgent need.

However, we have all been confronted with the fact that in such a case the information available to us can be too much and too little at the same time. Search results are not always relevant, there are many repetitions, finding high quality, truly usable articles and information is an extremely time-consuming process.

Bright Me Up! helps with that! After simply selecting the Digitization of Bank Branches themed Avatar you can begin to follow which large players partner with what small fintech enterprises that provide big banks with continuous innovative solutions. You don’t need to spend long hours searching for information, you can focus your energies instead on analysing and acting on the insights you have acquired.

What is BrightMeUp! really? How does it work?

BrightMeUp! is an intelligent knowledge base with which you can gain genuine business knowledge from selected, credible sources. Avatars, i.e. a virtual staff with artificial intelligence, are at the user’s disposal offering a meaning-based search engine (Explore) and a customizable news feed (News).


Avatars are able to learn a topic like a human being. The Avatars available in the app were taught at the time of their creation, with the help of dozens of articles, what articles are related to a given topic in terms of content, and what are not. This way, even in a limited area, you will see exactly the articles related to the topic. The trained Avatar constantly collects, reads and selects the latest articles on the topic, which you can read in the feed. So the Avatar works for you and saves you time, while you get yourself up to date quickly. In BrightMeUp! you can choose among Avatars covering the whole fintech field. If there is a topic for which you cannot find an Avatar, you can request one.


If you want to delve deeper into a topic, the meaning-based search engine in the Explore interface ensures that you can find what you want. Here you can even search with longer texts, with a single paragraph or even by copying an entire document. This allows you to search for a complex topic that cannot be described by a single keyword. Based on the meaning of the entered text you will get (exact) results in order of relevance or chronology, whichever you prefer.

It is important to note that we do not save your search history, we do not build a user profile, the results are displayed only based on the content of the text of the search.


In the news feed (News) you can define what you want to read. Just select the Avatar you are interested in and you can begin to read its news. It’s quick and easy.

So in order to gain up-to-date knowledge, stay competitive, or attain competitive advantage through the knowledge you have acquired, it is enough to select an Avatar and follow its news. After that you don’t have to spend any more time on searching, instead, you can focus on analysing and processing the acquired information.

If you also want to gain a market advantage with our service, sign up! Company-specific services are also available for our corporate clients!


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