A real estate developer – building, renting and then selling offices – would like to preserve its market leader position – the Avatar that will help solve such a problem: Smart Office.

How do you develop an office building that is as attractive, modern, and technologically as advanced as possible in all respects? How can you find, track, analyze the latest trends, information, all quickly, without unnecessary research work?

Given a market-leading real estate development company that wants to continue to maintain its market position. There are several similar developers working on the market, there is a lot of competition. Tenants are constantly moving out of older, less modern office buildings, and moving into competing, newly built office buildings with ever-improving equipment and technological innovations.

How can they design and build state-of-the-art office buildings that meet the latest trends and are most appealing to tenants? With a lot of research, reading, gathering information. They need to gather as much knowledge as possible about the latest developments and innovations in proptech, smart buildings, the whole office development industry, and the related plans of competitors. All this quickly because time is money.

However, we have all experienced that there are times when we do not know how to start a search. What words should we use, can we even put in a single word what we are looking for? Many times the information available to us is too much and too little at the same time. Search results are not always relevant, they are repeated many times, finding quality, truly usable articles and information is an extremely time-consuming process.

Bright Me Up helps with that! You simply select the Avatar called “Smart Office” and you can immediately follow what the latest office development trends are, what are the latest office market requirements, or what will be the XXI. century smart office be like?

You do not need to spend long hours looking for information, you can focus your energies more on analyzing and implementing the knowledge you have acquired.

What is BrightMeUp! actually? How does it work?

BrightMeUp! is an intelligent knowledge base with which you can gain real business knowledge from selected, credible sources. At your disposal, you have virtual colleagues with artificial intelligence, Avatars, a meaning-based search engine (Explore), and a customizable news feed (News).


Avatars are able to learn a topic like a human being. The Avatars available in the app were taught at the time of their creation, with the help of dozens of articles, what articles are related to a given topic in terms of content and what are not. Thus, even in a narrow area like smart office developments, you will see exactly the relevant articles. The trained Avatar constantly collects, reads, selects the latest articles on the topic, which you can read in the feed. This gives you great support and saves you time, and you can get up to date quickly. In BrightMeUp !, you can choose from Avatars that cover the whole world of Real Estate. If there is a topic for which you cannot find an Avatar, you can request one.


If you want to delve deeper into a topic, the meaning-based search engine in the Explore interface ensures you can find what you want. Here you can even search with longer texts, with a single paragraph or even by copying an entire document into the search window. This allows you to search for a complex topic that cannot be described by a single keyword. Based on the meaning of the text you enter, you will receive (accurate) results in order of relevance or chronology as you wish. It is important, that we do not save your search history, do not build user profiles, hits are displayed solely based on the content of the search text.


In the feed (News) you can define what you want to read. Just select the Avatar you are interested in and you can already read its news. Quickly, easily.

So in order to gain up-to-date knowledge, stay competitive, or gain a competitive advantage through the knowledge you have acquired, it is enough to select an Avatar and follow its news. From now on, you don’t have to spend time searching, but on analyzing and processing the acquired knowledge.


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