Introduction
Gathering information on a topic is easy, yet getting the appropriate piece of data at the right time is hard. With millions of web searches every day, people tend to believe conventional search engines can provide them every information they need. But how often do you find yourself in a situation where the complexity of the topic makes it almost impossible to find the relevant information you need? And how often do you find it difficult to translate that information into knowledge?
People working in innovative, rapidly evolving sectors like Fintech have to stay updated all the time to maintain their competitiveness. On top of that, gathering niche information on complex topics like cryptocurrencies or digital banking can be hard too. The bright side of the story is that we offer a solution that will make the process much simpler.
In this post, we’ll define the basic logic behind BrightMeUp! and show a few examples of its usage in business.
What is BrightMeUp! ?
BrightMeUp! is an AI-supported knowledge base, using innovative NLP technology to provide actual business knowledge.
The basic pillars (main elements) required for a knowledge acquisition application are:
- an AI that can quickly and easily learn even very complex concepts
- a search engine that can search on a meaning basis as well as with the knowledge of the aforementioned AI
- the already trained AI mentioned in the first point, which follows all the relevant information on the most important pages of the web with this knowledge, and puts this knowledge in front of you in real time.
Why is BrightMeUp! important?
It can change the way you acquire business knowledge.
The general belief is that using conventional search engines, every piece of existing information on the Internet can be found. Unfortunately, that’s not the case in real life.
The average user doesn’t want to spend hours looking for data they need.
Besides, before every search, you need to describe what you want with keywords, often oversimplifying or distorting the concept of what you wanted to search for in the first place.
The result of this process is rather sad. Although the information you need is on the web, you still won’t be able to find it.
The solution to this problem is BrightMeUp! The semantic search engine technology extended with AI-supported searching will give you an extremely relevant results list.
The benefits of this technology:
- When you are searching with a conventional search engine, you can only use a few keywords as input. BrightMeUp! is using semantic search engine technology where the length of the search term may vary from one word to extremely long texts. Besides, the search is based on the meaning of the input text, rather than using tags and metadata.
- The technology is language-independent, and it’s not using external databases. Therefore, the user won’t encounter unreliable documents from untrustworthy sources.
- No long processing time necessary in case of adding new documents to the database, they will be searchable almost immediately, so you won’t have to worry about missing anything important.
- BrightMeUp! does not collect data about the user (geolocation, user behavior, search history, etc.). We believe it is fundamental to respect the privacy of our users.
- Moreover, we have developed a virtual tool (artificial intelligence) that can learn quickly. This tool (called Avatar) can learn the meaning of a topic, just like a human being would. The knowledge of this AI is then used in the process of searches and creating newsfeeds.
- The application can learn the actual meaning of the search input in real-time and give results immediately.
# Examples of Use
A small real estate investor active in the real estate market is suffering from huge uncertainty since the outbreak of the Covid-19 epidemic. He wants to preserve the value of his existing real estate investments, especially in the residential and retail markets. The Avatars that will help solve such a problem: Covid-19 – Recession – Real Estate Investments.
Read more about this use-case on our blog here.
How to transform your bank branch to be able to compete in the digital banking world? How to get up-to-date information on market trends quickly without unnecessary research? The Avatar, which helps to solve such a problem: Digitization of Bank Branches.
Read more about this use-case on our blog here.
Fintech is one of the fastest-growing industries today. Whether it is a large company or a small startup, the pressure to stay at the forefront of emerging innovative solutions, trends and regulations are essential. The knowledge of our industry to maintain market position is crucial. The Avatars that will help our work: Fintech Industry Overview; Business Model Innovations.
Read more about this use-case on our blog here.
Closing
With BrightMeUp! you now have the means to explore relevant business information within seconds, searching with whole paragraphs as input.
Our product helps people and companies to access relevant information in real-time and transform it into competitive knowledge by using AI that understands their needs and can narrow down the endless pile of information to the essential pieces.
If you want to know more about our service, read our blog post about the functions of BrightMeUp! here.
IMPORTANT NOTE
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